Scent and Memory: How Scents Can Trigger Nostalgia and Emotional Connections – JARA News

Scent and Memory: How Scents Can Trigger Nostalgia and Emotional Connections - JARA News

The power of fragrance is extraordinary – it can transport us to distant memories, evoke deep emotions and create deep connections. We’ve all experienced the sudden rush of nostalgia that comes over us when we notice a familiar scent in the air, taking us back to cherished moments from our past. This fascinating relationship between … Read more